Congratulations on taking that first step toward success in your own business!
While the initial excitement is bound to be high, you might now find yourself wondering what comes next. Don't worry - we've got some tips for helping you transition into an experienced small-business owner. Let’s get started.

In addition to running your business, you also have to write about it on different platforms. This allows customers to get to know you, identify with you, and buy from you. Here are a few ways to get your message out into the world.

After you have the logistics of operating your business taken care of, now it is time to take your business success up a notch. One basic connection to customers for businesses that do not have an online-only business is to have a Google Business Profile set up. It will put the most critical details about your company out there for would-be customers in a place where they search for goods and services. With your business name, address, phone number, hours of operation, and categories set, you now have a solid foundation from which to build your online presence available everywhere. If exploring it further appeals to you, click here.

There are other business listing sites available. For service-based businesses without a physical address, many of these offer the opportunity to create an account without one! These business listing sites allow engagement with customers through reviews, polls, customer stories, and other customer-generated content.  Engagement posts less than seven days are important to allow you to rank higher on search pages and show your business is active.

The next step could be engagement on social media sites. Establishing an online presence is key to staying competitive in today's business climate. Social media boosts visibility even more. It isn't just about setting up pages anymore; interacting regularly keeps you top of mind when people search for services like yours. This is a way to generate even more engagement with customers. 

There are quite a few platforms and you should choose the platforms where your customers are already hanging out and that are best aligned with your business. Start with one or two until you get used to posting information. Remember, quality over quantity counts here. Creating a page on a platform and posting every two to three years will do more harm to your business persona than good. So, avoid dormant accounts. Posting something small and valuable is better than nothing at all when it comes to promoting yourself in the digital world we live in today. Quotes work well if you ever feel stuck.

If you want to engage your customers and build a successful business, start by getting in tune with the specific needs and desires of each customer. Customers like to engage with videos. So, when choosing the content you put on the various platforms, don’t forget to include video for maximum impact. Video is now a very popular and persuasive medium so don’t leave it out of your marketing plan. YouTube also offers some of the most effective marketing capabilities. Optimized thumbnails help with ranking, which gets your videos seen, which increases your business' visibility. If you decide that YouTube is the way to go for your business, click here for more information about optimizing and uploading thumbnails.

To make sure targeted customers are finding your content online and on social media, craft an ad campaign focused around relevant keywords. Uncovering your customers’ desires and pain points is key for crafting products and services that hit the mark - plus it helps you build a list of those relevant keywords to use when launching ad campaigns, email campaigns, and social media posts. Once you've identified these factors, create products or services that address them directly! 

Having a way to build a list of interested potential customers is the foundation for marketing. This way you can email groups according to their interests and their place on the buyer’s journey. As you build your list, it is important to segment those who have responded to you into groups. Delivering segmented emails with useful information that benefits the reader and keeps them informed about your business is valuable to them as well as your business. Ready to know more? Click here for more information.

Step up your content game by testing different approaches to see what really resonates with your tribe! Tailor each piece of work specifically for the success and growth of your business. When testing content, focus on one change at a time; that way you can easily recognize how it affects the outcome. No more guesswork involved. Keep creating and testing so you do not become stale and your business doesn't whither away.

Need help getting your business ready to take off? Let us know. We are here at LuLeia Media to help you with any marketing needs you may have. We'll create an impactful marketing plan tailored to your specific needs.