Subscriber segmentation is the most effective strategy for email marketing campaigns, followed by message personalization and email automation.
To effectively segment your list and personalize emails, it's important to keep your email list up to date by verifying engagement, lead source, and explicit permission to send emails.
To effectively segment your list and personalize emails:
* Make sure you have the latest information as to their engagement.
* Know the source from where you received the lead.
* Know that they have given explicit permission to send them an email.
* Scrub your list of contacts at least yearly.
* Once you have verified this information, segment the leads according to your business needs.
* Ask yourself where they are on the buyer’s journey, have they purchased from you in the past, and if so, which products have they purchased, do they need more of the same or do they need an upgraded version?
Automated personalized emails sent to segmented groups have a higher likelihood of being opened and resulting in action.
Automatedemail campaigns allow you to send a series of pre-written emails to a specific group of people at predetermined intervals. This can be a useful way to nurture leads and keep in touch with your audience without having to manually send each email. Here are the steps for setting up an automated email campaign:
*Define your target audience: Identify the specific group of people to whom you want to send the automated emails.
*Determine the goal of the campaign: What do you want to achieve with the automated emails? Do you want to nurture leads, promote a new product, or remind customers about an upcoming event? It is best to have only one goal.
*Create the emails: Write the emails that you want to include in the automated campaign. Be sure to include a clear call to action in each email.
*Set up the automation: Use an email marketing tool like Customer.io, Rejoiner, Intercom, Mailchimp, or Constant Contact to set up the automation and schedule the emails to be sent.
*Test the automation: Before you launch the automated campaign, be sure to test it to ensure that everything is working correctly.
Testing different elements of emails, such as subject lines, length, formatting, and tone, can also lead to a higher return on investment. It is recommended to change one part of the email and test it against an unaltered version of the same email to see which one performs better in order to optimize your engagement.
* Choose the metrics most important to your business, suggestions include email length, text formatting, your call to action, or tone of voice.
* Engagement and conversion are important for most businesses.
* Clicks and open rates can also be important; choose whatever makes sense for your campaign objectives and goals.
The most effective email subject lines create curiosity so the reader will open the email, include promotional offers that would appeal to the reader, or are personalized to each recipient’s interests. Make your subject lines unique, meaningful, and easily searchable.
When writing the body copy, know your audience. Develop a customer persona to use as a guide when constructing your email sequences.
* Write specifically to your segmented persona’s characteristics.
* Address the problems your product solves for that persona.
* Be relevant to their interests.
* Let them get to know you better and how you can be of help to them.
* Use advertising psychology in your email strategy and write according to your goal.
* Follow a logical structure, keep paragraphs short, and aim for the click.
* Align everything with your subject line.
* Have one main idea and one call to action in each email to avoid confusion.
In addition to copy, the design and layout of your email play an important role. The design and layout of the email should be visually engaging and guide the reader toward the intended goal.
* Have your company name and logo visible at the top.
* Place your action request at the beginning and again at the end.
* Ensure the font size can be read easily on multiple devices.
* Use bullets, underline, and bold so the email can be scanned quickly.
* Spread out the text using lots of white space to make it easier to read.
* Place the call to action prominently a few times so the reader knows what to do.
After you have created the message you want to convey, ensure your emails are compliant with CAN-SPAM regulations.
Here’s a rundown of the CAN-SPAM Act’s main requirements:
* Don’t use false or misleading header information.
* Don’t use deceptive subject lines.
* Identify the message as an ad.
* Tell recipients where you’re located.
* Tell recipients how to opt-out of receiving future emails from you.
* Honor opt-out requests promptly.
* Monitor what others are doing on your behalf.
Having readers opt-in to receive emails from you will keep you compliant. Having readers opt-in again when they receive that first email will keep you out of the spam folder.
Keep in mind, your email campaign is a conversation you are having with your leads. Put an emphasis on how you can help them with your product or service. Give value to your correspondence.
Remember that building trust with your leads is essential in any email campaign.
LuLeia Media
Text - 1-631-494-3050
Email - growth@luleiamedia.com
Privacy Policy | Terms & Conditions
Purchase Agreement | Guarantee & Refunds
